Daikin installation for Milan Design Week
Hold out your hand.
You are currently carrying 100kg of air.
It may seem as though there's nothing special
about the air that surrounds us,
but upon closer examination,
it's actually quite extraordinary.
Air is what keeps the planet warm,
creates the four seasons, and also keeps us alive.
Perhaps we overlook its significance
because of its ubiquity,
but what if we could see it, touch it?
Even in the 15 seconds
it took you to read the text above,
you have inhaled four litres of air,
the jet stream in the sky has moved 1.5 kilometres,
and humans have emitted more than
15,000 tons of CO2 into the atmosphere.
Every Air shines a new light
on the air that surrounds us.
Enter the exhibition and
challenge your preconceptions about air —
what you discover may surprise you.
Installation
"This contains at least 100 air molecules from Julius Caesar's last breath."
"The amount of CO2 in a 500 ml bottle of Coke."
"At this very moment, this is the amount of CO2 emitted globally every one-millionth of a second."
Messaging
Each of the seventeen balloons carries a different story.
We selected messages that reminded us of the air around us, sparked our imagination, and promoted environmental awareness.
"The amount of air you breathe in a minute of running."
"This contains roughly 60,000,000,000,000,000,000,000 (sixty sextillion) air molecules."
"The amount of gas produced from a cow in one day."
Behind the scenes
The path takes visitors to the main area – a spacious room with a vaulted ceiling housing multiple rectangular slatted objects and balloons with glowing text scattered throughout the venue.
We used UV blacklight to reveal the messages on these balloons. The rectangular pieces are engineered to create a moving stream of air upwards so that the balloons are suspended in mid-air.
Prototyping
Project Information
Project Team
- Project Direction: Hisato Ogata
- Creative Direction: Hisato Ogata
- Concept: Hisato OgataKotaro WatanabeDaiki Nakamori
- Space & Installation Design: Daiki Nakamori
- Engineering & Prototyping: Tatsuya NaritaKeisuke OyamaDaiki NakamoriTakekoshi Minatsu (ex-Takram)Graham Davies (ex-Takram)
- Research & Copywriting: Hisato OgataKotaro WatanabeDaiki NakamoriRay Masaki (ex-Takram)
- Sound Design: Keisuke Oyama
- Graphic Design: Ray Masaki (ex-Takram)Taro Yumiba
- Movie Direction: Daiki Nakamori
- Filming: i7