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Kotaro Watanabe

  • Context Designer
  • Project Director
Tokyo
Kotaro WATANABE splits his time between Tokyo and London, aiming to use design to weave stories rather than simply creating products. He has lived and worked in cities including Tokyo, Hong Kong and Brussels among other places.
His projects span a wide range of fields, from branding, service design to art work commissions. Kotaro's projects include corporate branding of NIKKEI, the world's largest financial newspaper, "FLORIOGRAPHY", an international campaign of flower corsage and letter-writing for ISSEY MIYAKE, "Message Soap, in time", a bar of soap with a hidden written message inside, and "Morioka Shoten", a bookstore in Tokyo known for "a Single Room with a Single Book", among others. Kotaro holds worldwide lectures and workshops, whilst running projects internationally. He serves as juror of German iF Design Awards and guest professor at Keio University SFC.
Expertise

Related Projects

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Nature Dialogue Rebranding

Rebranding the Horse Coaching Program
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Kitasato Rebranding

Transparent Branding Through Stakeholder Involvement
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Every Air

Daikin installation for Milan Design Week
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Other Members

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Taro Yumiba
Designer, Project Director
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Motosuke Fukuda
Experience Designer, Project Director
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Yuki Takai
Project Designer, Draft Designer, Project Director
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Tong Jiang
Business Designer
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Kinya Tagawa
Design Engineer, Project Director
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Miki Tsutsui
Designer, Editor
View all members