NSK
Global campaign for mechanical component manufacturer
We conceptualised and produced the "with MOTION & CONTROL" global brand campaign for NSK, a world-class manufacturer of ball and roller bearings and linear motion products.
Starting with strategy, we developed a story that showcased the exciting aspects of the brand while staying in line with the company's business goals. We also created a framework to track the campaign's effectiveness, the hero film, the mechanical hardware used on-screen along with the control system, and all other visual elements.
The video delivers NSK's message of "MOTION & CONTROL" through a sophisticated display of hardware made out of intricate parts, which we designed to perform smooth and precise movements in sync with the sound of running footsteps.
Campaign Activation
In addition to traditional OOH advertising, film and graphic content were used throughout social media and on digital displays inside train cars.
Project Information
Project Team
- Project Direction: Minoru Sakurai
- Creative Direction: Minoru SakuraiHisato Ogata
- Strategy & Planning: Megumi KannoKen Fujiyoshi
- Technical Production: Tatsuya NaritaSatoru Osawa
- Art Direction: Kotaro Yamaguchi
- Visual Design: Tomoro Hanzawa
- Cinematography & Production: Yutaka Kitamura
- Photography: Yutaka Kitamura
- Sound Design: Keisuke Oyama
Minoru Sakurai
Design Engineer, Project Director
Ken Fujiyoshi
Design Strategist, Project Director
Tomoro Hanzawa
Graphic Designer, XR Designer, Project Director
Kotaro Yamaguchi
Designer, Project Director
Satoru Osawa
Design Engineer
Keisuke Oyama
Sound Designer, Design Engineer, Project Director
Megumi Kanno
Business Designer, Project Director
Hisato Ogata
Design Engineer, Project Director
Tatsuya Narita
Prototyping Engineer, Designer, Project Director
