Product design for Japan's high-end camera lens manufacturer

Takram re-designed a further four photographic lenses as part of Tamron's new SP series.

As part of this project, the design concept we initially developed for the new SP series was widely deployed across prime lenses and zoom lenses. The challenge for achieving this was to ensure an optimum solution for elements specific to the individual models such as component configurations, whilst maintaining a sense of unity of the entire lineup. We considered forms and materials in detail to develop a flexible and high quality design language.