Giving SIGGRAPH Asia 2024 Its Brand Identity

SIGGRAPH, an international conference on computer graphics and interactive technologies, is held in North America each summer. Its Asian counterpart, SIGGRAPH Asia, rotates through various locations in the region each winter. When Tokyo was chosen to host the 2024 conference, we were commissioned to create the conference’s brand identity.

The creative for this year’s event focuses on SIGGRAPH Asia’s theme of “Curious Minds” and evokes the history of SIGGRAPH and the research that has been published to date.

Specifically, the design is inspired by the SIGGRAPH 2022 motif of Procedural Texturing of Solid Wood with Knots, which exploited procedural textures* in its production process. Our approach captures these procedural textures three-dimensionally, reflecting the collective curiosity and innovation that define the SIGGRAPH community.

The design is based on a flexible system featuring a transformable logo, visuals, and typography, allowing a variety of layouts and expressions to be used. Because of this, it can be deployed across a range of media, including websites, posters, and venue decor.

*Procedural textures are generated by rendering 3D CGI mathematical models and are suitable for representing textures characterized by a degree of regularity.