Brand design of a D2C probiotic supplement service for cats and dogs
To some, pets are part of their family, and their wellbeing is one of their deepest concerns. With our continued partnership with KINS, we assisted their branding of KINS WITH, a D2C probiotic supplement service for dogs and cats. Starting with research and brand concept building, we delivered a holistic design solution ranging from logo and package design all the way to the brand website and online-purchase experiences.
Branding advisory
Before starting any of the design, we defined the mission, values and brand personality as the brand's core elements, and built product naming rules and other brand guidelines around it.
The brand colour of KINS WITH is Terracotta. It provides a sense of warmth but also embodies stability and vivacity. Furthermore, Terracotta is a man-made colour and material that has accompanied us throughout history, since time immemorial, just like our dear pets which KINS WITH takes care of.
KINS WITH website & social media
Project Information
Project Team
- Project Direction: Kanako Kawahara
- Creative Direction: Kanako Kawahara
- Art Direction: Kotaro Yamaguchi
- Graphic Design & Package Design: Shohei Hasegawa
- Design Research & Coordination: Kyoko Takahashi (ex-Takram)
- Web Design: Kanako Kawahara
- Photography: Shinya Sato (Shinya Sato Photography Office)
- Illustration: Haruka Kanzaki
