Tong Jiang

After 5 years supporting clients to expand their businesses in Asia Pacific as a consultant of the Boston Consulting Group(BCG) Tokyo office, Tong has dedicated his career to the incubation of globally successful brands originating from Asia.

In the past decade, Tong lived and worked in Tokyo, Singapore, Shanghai among other places. He led the cross-border e-commerce of Lazada, the Southeast Asian business unit of Alibaba Group, and laid the foundation of TikTok’s global e-commerce initiative since early 2021.

Such experiences have not only turned Tong into an expert in the areas of e-commerce/retail marketing and operations, but also triggered his exploration into design - an comprehensive approach to long-lasting, sustainable business competitiveness. He joined Takram in 2024.

Tong graduated from Peking University with double bachelor degrees in Economics and Japan Study.