Mari Iwahara

Brand Strategist

New York

Born and raised in New York, Mari is a brand specialist with a love for decoding cross-cultural nuances. After graduating from the Rhode Island School of Design, she joined renowned branding agencies such as Landor and Red Antler, working with clients of all industries and sizes from corporate Fortune 500 companies to emerging startups. She subsequently joined Google Jigsaw to lead their rebrand and manage Brand Creative. She is also the founder of Sibling, a cross-cultural brand consultancy that helps Japanese brands navigate the US market.

Expertise