Corporate branding for economic news media company

Takram worked together with Nikkei as a corporate branding partner, establishing a corporate brand guideline, designing a corporate logo, refining their typography, creating a brand site for their staff, as well as design support for their internal events.

Through the project, we interviewed more than 30 people who are involved with Nikkei as staff, member of their group company, Financial Times, external media and branding professionals and readers of their contents, rediscovering their corporate identity as well as recognising their current challenges.