A corporate typeface design direction for Japanese startup giant
We partnered with Mercari's in-house creative team and Monotype's Akira Kobayashi to develop Mercari Sans – Mercari's new corporate typeface created to embody the organisation's brand values. Other deliverables for the project included a type specimen book and a website to introduce the typography design.
About Mercari
Mercari is a Japanese second-hand market platform that aspires to create a circular society where things are passed on to those who need them. Mercari has been working on a design language that symbolises the openness and trust it promises since its brand identity update in 2018.
In 2019, the company unveiled Mercari Sans – a custom corporate typeface designed to take the spirit of the brand even further. The typeface's trustworthy and friendly qualities allow a consistent design system, unifying languages and platforms while adding a touch of human warmth.
Multi-lingual Consistency
Hello! Mercari Sans Website
We created a website to showcase Mercari Sans, which included a concept video that highlighted some of the typeface's unique properties, a font tester for visitors to interact with the typeface, and a link to download the type specimen PDF.
Project Information
Project Team
- Project Direction: Taro Yumiba
- Creative Direction (Typeface Production): Mercari Creative Lead (Yoshiko Miyakami, Gai Inoue, Jeongun Woo, Akiko Kurono, Sonoka Sagara)Taro YumibaKinya Tagawa
- Typeface Design: Akira Kobayashi and Monotype Studio
- Art Director (Web, Animation): Taro Yumiba
- Design (Web, Animation): Jeongun Woo, Akiko Kurono, Sonoka Sagara (Mercari)
- Producer (Web, Animation): Kenta Takahashi (monopo)
- Animator (Web, Animation): Michele Angeloro (monopo)
- Front-End (Web, Animation): Misaki Nakano (monopo)
- Sound (Web, Animation): MELODYPUNCH
- Art Director (Specimen): Taro YumibaSonoka Sagara (Mercari)
- Design (Specimen): Jeongun Woo, Akiko Kurono (Mercari)
